Archive for May, 2010

The Man, The Boy, and The Donkey

May 24th, 2010

Last night I was reading to my son and came upon this fable by Aesop. It is a classic product management issue and applies to many entrepreneurs as well who often bounce from one advisor or investor or mentor or industry veteran to the next and change their story every time an “expert” voices an opinion. Much better to gather to a bunch of input, seek inspiration and weigh comments against the views of your team and make fewer more well thought out decisions.

The Man the Boy and the Donkey
http://www.aesops-fables.org.uk/aesop-fable-the-man-the-boy-and-the-donkey.htm

How Do Hype Cycles Work?

May 17th, 2010

Each Hype Cycle drills down into the five key phases of a technology’s life cycle.

1. Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
2. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
3. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.

5. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.

eThor – Opportunity Development

May 5th, 2010

“Uncommon Innovation helped me take my idea and turn it into a reality. If it wasn’t for Uncommon Innovation, I certainly wouldn’t be where I am today. They are worth every penny!”

Gary Ziegler,
CEO eThor Media Inc.

Wedge – Product Positioning

May 5th, 2010

“Uncommon’s research and strategic insight has made a valuable impact on our ability to create more market driven products and more easily communicate our benefits to our customers. am very impressed with Uncommon’s abilities in market research and requirement analysis. The data gathered through their customer interviews is invaluable to our go-forward strategic investments.”

Hongwen Zhang,
CEO Wedge Networks Inc.

CoolIT – Growth Financing

May 5th, 2010

“Uncommon helped us to raise over $3.5 million by fine tuning our pitch and connecting us to several finance sources. Uncommon’s insight, effort, professionalism, and dedication was essential to providing CoolIT with the financial capacity it needed to continue to support its rapid growth.”

Jason Myers, President,
CoolIT Systems Inc.

Insight Home Solutions – Expansion to New Geographic Market

May 5th, 2010

“Uncommon’s assessment helped Insight to determine the level and timing of the investments required for us to penetrate our new market and focused the organization on an actionable series of initiatives designed to support the successful opening of our new office.”

– Keith Johnson, President,
Insight Home Management