Trusted Positioning – Opportunity Clarity

We knew we had a good product and opportunity, but Uncommon Innovation helped us see just how big the opportunity really was. Uncommon Innovation helped us set the bar higher, focused us on a rapidly growing market, clearly highlighted the importance of “speed to market” and arranged introductory meetings with valuable prospective clients. Uncommon has made a meaningful impact on our future business direction and we hope to continue our relationship in the future.

– Chris Goodall, Co-Founder & VP Applications, Trusted Positioning Inc.

eThor – Opportunity Development

Uncommon has helped us to achieve several key milestones. They helped to validate the market need for what we wanted to do, define the product feature set, identify our pricing structure, and they helped guide us through the process of finding and engaging the right beta customers. Their work not only advanced my business, but it also directly contributed to helping me identify potential investors and raise capital.
Uncommon Innovation helped me take my idea and turn it into a reality. If it wasn’t for Uncommon Innovation, I certainly wouldn’t be where I am today. They are worth every penny!”

– Gary Ziegler, CEO eThor Media Inc.

Wedge – Product Positioning

As a leader in the global high performance web security market, Wedge Networks strives to continuously innovate to better serve the requirements of its customer base.

Uncommon’s research and strategic insight has made a valuable impact on our ability to create more market driven products and more easily communicate our benefits to our customers. By helping to understand our market and where we provide value to our customers we have been able to position ourselves among the leaders in our space. Resulting in inclusion in SC magazines top 10 anti-malware appliances and signing new resellers who did not have high end anti-malware solutions in their product mix.

I am very impressed with Uncommon’s abilities in market research and requirement analysis. The data gathered through their customer interviews is invaluable to our go-forward strategic investments.

– Hongwen Zhang, CEO & Alexes Hushlak, Director of Sales and Marketing,
Wedge Networks Inc.

CoolIT- Growth Financing

Uncommon helped us to raise over $3.5 million by fine tuning our pitch and connecting us to several finance sources including the organization that became our first institutional investor.

Uncommon’s insight, effort, professionalism, and dedication to achieving our critical fundraising goals was essential in providing CoolIT with the financial capacity it needed to continue to support its rapid growth.

– Jason Myers, President, CoolIT Systems Inc.

Insight Home Solutions – Expansion to New Geographic Market

Uncommon’s assessment helped Insight to determine the level and timing of the investments required for us to penetrate our new market and focused the organization on an actionable series of initiatives designed to support the successful opening of our new office.

Making our services available in a new region is an important investment for our company. Uncommon helped us make better decisions about this investment by clarifying the challenges and illuminating strategies to help overcome them. We look forward to accessing Uncommon’s services to help with our next major new initiative

– Keith Johnson, President, Insight Home Management

dTechs – Commercialization Strategy for New Product

Working with Uncommon Innovation has been a great and rewarding experience for us at dTechs. They have over-delivered on all of the promises made and we have always had a great sense of value for money spent.

It is refreshing to deal with an organization that has such high ethical standards.  With the open and honest communications we have received from them it has created an atmosphere for highly effective collaboration.

Uncommon completed some key market research for us that really helped to fine tune our focus and identify our target audience.  At the same time it allowed us to stay focused on our core business initiatives of launching and growing our business.

Without the development of this marketing and sales research, I can say with certainty, that we would not have had the fast track success of matching our solutions to our key target clients.

– Roger Morrison, Founder & CEO and Cameron James – President, dTechs EPM

Clynch – Growing Sales

We had initial reservations with working with an outside consultant. Uncommon Innovation demonstrated very quickly they had the capability to understand the specifics of our industry and market and within a few weeks were capable of making valuable recommendations concerning the strategic direction of our technology and products.

Information gathered by Uncommon Innovation allows us to very precisely target our product development, marketing, and sales efforts on a well identified and now better understood market segment.

The primary research carried out has also identified and established relationships with a number of sales prospects that our company will be able to capitalize on immediately.

We’re very happy with the work completed – we couldn’t really have asked for much more.

– Dr. Paul Ferry, Clynch Technologies Inc.

Hidra – Opportunity Assessment

It has been a great experience working with Uncommon Innovation. They did a tremendous job in performing a New Product Opportunity Assessment for Hidra. Uncommon helped us identify the core value of Hidra and reposition it in a way makes the most business, technical and financial sense. They have gone far and beyond what is required to evaluate the idea, and provided us with several clearly defined path of moving the idea forward into commercialization. They were very detailed oriented, responsive and did everything they can to make sure the idea is properly evaluated. The Uncommon team is extremely knowledge, capable, and professional, and we are very pleased with the results. We would recommend Uncommon Innovation to anyone that is looking to take their ideas and products to the next level.

– Iwain Lam, 2nineventures Inc.